The effectiveness of Kindle Countdown Deals and free promos for e-books enrolled in KDP Select has changed over time – another #MustRead by Chris McMullen
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COUNTDOWN DEALS & KDP SELECT FREE PROMOS
WHAT’S THE VALUE IN 2016?
The effectiveness of Kindle Countdown Deals and free promos for e-books enrolled in KDP Select has changed over time.
In the beginning, when KDP Select free promos were first introduced, they were highly effective, often being grabbed by the thousands without any effort on the part of the author. But the success of unadvertised free promos dwindled quickly, as more and more authors began giving away their e-books away for free and as the perceived value diminished from the customer’s perspective. For a couple of years, free promos seemed to have a bad rap.
When the Kindle Countdown Deal came along, many authors who had previously used the KDP Select free promos switched to Countdown Deals. This actually helped in a couple of ways:
- There were fewer free e-books on the market, since you can’t…
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