Countdown Deals and KDP Select Free Promos: What’s the Current Status?

The effectiveness of Kindle Countdown Deals and free promos for e-books enrolled in KDP Select has changed over time – another #MustRead by Chris McMullen

chrismcmullen

Image from ShutterStock. Image from ShutterStock.

COUNTDOWN DEALS & KDP SELECT FREE PROMOS

WHAT’S THE VALUE IN 2016?

The effectiveness of Kindle Countdown Deals and free promos for e-books enrolled in KDP Select has changed over time.

In the beginning, when KDP Select free promos were first introduced, they were highly effective, often being grabbed by the thousands without any effort on the part of the author. But the success of unadvertised free promos dwindled quickly, as more and more authors began giving away their e-books away for free and as the perceived value diminished from the customer’s perspective. For a couple of years, free promos seemed to have a bad rap.

When the Kindle Countdown Deal came along, many authors who had previously used the KDP Select free promos switched to Countdown Deals. This actually helped in a couple of ways:

  • There were fewer free e-books on the market, since you can’t…

View original post 501 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s