Why I’m Practically Giving My Book Away

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Why I’m Practically Giving My Book Away | @MDellertDotComMy partner asked the other night in shock. “You’re giving your book away again?”

Yep. And that’s not so crazy as it sounds.

I’ve long held the belief that an author’s greatest enemy isn’t people ripping off his work. It’s anonymity.

In other words, if you’re an artist, you should be more scared of people not knowing who you are or what you do than you should be worried about how much money you can make off your work.

The strategy of free, from a marketing perspective, works. Here’s why.

1. Free is a great way to get people’s attention.

The other day I was at…

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